What Makes “Personalized” Mailings Feel Personal?
If you think that using data — by itself — makes a mailing feel personal,…
8 Valuable reasons to invest in beautifully effective packaging
We all know first impressions are important, and that's why creating visually stunning packaging can…
Is a Custom Magazine Right for You?
In a world full of digital newsletters, could a customized magazine be a better choice?…
CMYK Cocktail Hour
Are virtual cocktail hours still happening? While the restrictions are slowly being lifted, the appeal…
Embellishment is for Everyone
No, seriously. New equipment is allowing for 3D varnish and foil for all run sizes,…
Study: More Channels = Better Results
Have you ever wondered how using multiple channels impacts your results? A recent study from…
Your Comprehensive Guide to Every Door Direct Mail
According to the 2015 USPS Household Study, 81% of recipients read or scan their mail…
Study: Personalization Translates into Increased ROI
Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really…
Think Data Mining Is Inaccessible? Think Again!
Powerful personalized print and digital campaigns start with great data. But data, by itself, is…
Print and Digital: Complements, but Not Interchangeable
In the marketing world, we regularly hear about print and digital marketing being used together.…
Getting Content Marketing Right
We hear a lot of about content marketing these days. Why is it so important?…
What Drives Color Trends?
What influences the graphic designers who are designing your marketing collateral, direct mail, packaging, and…
Getting Great Results from Personalized Print
Personalized content is everywhere—direct mail, email, magazines, and even ads that follow you around the…
Magazine Ad Effectiveness Study Proves Print’s Value . . . Again
Have you ever considered starting your own niche magazines to connect with your customers and…
Get Your Timing Right!
How critical is the timing for direct mail campaigns? Hitting the right window can make…
Donations Need a Boost? Try These 3 Things
Looking to increase the engagement of your donors or raise a little extra money? Enhance…
Where to Spot Color Trends
Color is critical in marketing. It’s not just about making your products look great. Color…
Personalization: Why It Works
Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations…
Your Customer: “Pay Attention to Me!”
Congratulations! You landed a new customer—and they love you. As long as you continue to…
Proof That Personalized Content Marketing Works
While push marketing remains an important component of any customer acquisition or retention program, pull…