How Do You Know Your Efforts Are Working?

How Do You Know Your Efforts Are Working?

Creating a personalized print or multichannel marketing campaign takes significant investment in time, energy, and…

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Tips for Maximizing the Cross-Sell

Tips for Maximizing the Cross-Sell

It is a well-known fact that it’s easier and less expensive to sell more products…

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Best Practices in 1:1 Printing

Best Practices in 1:1 Printing

Personalized printing, in which marketers personalize marketing text, images, and other content based on what…

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Create Sales Literature That Sells

Create Sales Literature That Sells

Looking to freshen up your sales literature? Think carefully and create a plan. Sales literature…

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Want a Strong Brand? Don’t Do This!

Want a Strong Brand? Don’t Do This!

When learning from other companies’ marketing campaigns, it’s important to look at what they do…

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3 Areas Where Direct Mail Beats Email

3 Areas Where Direct Mail Beats Email

Don’t get us wrong—we love email. Like every marketing channel, email has an important place…

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Want More Reasons to Add Color? Here It Is!

Want More Reasons to Add Color? Here It Is!

When we think about adding color to marketing pieces, we often think about photos, charts,…

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Want More Trees? Buy Paper!

Want More Trees? Buy Paper!

Did you know? In North America, it takes less than two seconds to grow the…

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