We hear a lot of about content marketing these days. Why is it so important? Whether it’s in print, email, or mobile, content marketing builds customer trust, engagement, and loyalty, which are the foundations of long-term revenues and growth. Here…
What influences the graphic designers who are designing your marketing collateral, direct mail, packaging, and displays? According to Jack Bredenfoerder, director of BV Color Strategy, five factors are impacting the use of color in any design project: How the eye…
Personalized content is everywhere—direct mail, email, magazines, and even ads that follow you around the web. But as a marketer, how do you get there? Just dropping in data-driven content doesn’t guarantee success. Whether it’s print or email, here are…
Have you ever considered starting your own niche magazines to connect with your customers and prospects? Build brand awareness and trust? If you haven’t considered it out of concern that magazines are passé, you might want to consider “The Print…
How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of…
Looking to increase the engagement of your donors or raise a little extra money? Enhance your efforts by tapping into people’s hearts. Whether you are mailing postcards or blasting an email, here are three tips for getting the most out…
Color is critical in marketing. It’s not just about making your products look great. Color helps to tell your story, too. It stirs your customers’ emotions. It reflects your brand. Just like fashion, however, trends in color change, so it’s…
Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations to postcards in the mailbox, companies are personalizing their communications to address who their customers are and what their customers need. Are you capitalizing on…
Congratulations! You landed a new customer—and they love you. As long as you continue to provide good products, reasonable prices, and great customer service, they’ll stay loyal as long as you don’t mess things up. Right? Not necessarily. In today’s…
While push marketing remains an important component of any customer acquisition or retention program, pull marketing has become even more so. Often times, consumers have already done much, if not the majority, of their research before reaching out to a…