Are Your Fonts Like a 1970s Suit?
On one hand, using multiple fonts in a print layout can open you to a world of creativity. On the other hand, if you use too many fonts (or if the fonts you choose don’t work well together), you don’t…
Don’t Sell — Tell Your Story
One of the most compelling ways to communicate your marketing message is through a story. People care about the details of your product’s costs, benefits, and specs, but they care more when told in a context they can identify with.…
Turn Direct Mail into Your Best Salesperson
Creating great direct mail is about creating eye-catching pieces, but it’s also about motivating people into action. Get them off the couch. Get them to pick up the phone. Get them to go online. Resonate. Be relevant. Make them need…
5 Tips for Staying Creative and Sticking to Your Budget
Print offers a dazzling array of options for creating eye-popping marketing pieces. From colors that leap off the page to intricate laser die-cuts and personalized spot varnishes, the possibilities are endless. Print is, after all, the medium for art. At…
Brand Loyalty & Millennials
We all know that it costs two to three times more to gain a new customer than to retain an existing one. However, when it comes to customer loyalty, one size does not fit all. Demographic groups have different preferences…
The Truth Behind Personalized Direct Mail
We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally? According to InfoTrends, consumers respond strongly to personalized mail. In fact, the research firm found that 84% of consumers said…
The Winner Is . . . National Brand Tests Direct Mail Over Email
We all know how difficult it is to get companies to talk about the results of even the best direct mail campaigns. Often this is because the results are so good that they don’t want to let competitors in on…
Every Door Direct Mail: Your Secret Weapon
If you run a local business or a larger regional or national organization that relies on sales and support from local neighborhoods, the United States Postal Service’s Every Door Direct Mail (EDDM) might be just what you need to take…
Analyze This! Take These Steps Before Targeting
You’re ready to start your next direct mail or multichannel marketing project. You know your customers. You know their habits and patterns. You’re ready to dive in and start targeting your messaging. Or so you think. Before you do anything,…
What are Top Marketers Thinking?
How are marketers prioritizing in today’s multichannel world? A new survey from Salesforce gives us critical insights. Based on 3,500 responses from around the world, these data reflect marketers’ focus on customer experience, the customer journey, the need for targeting…