If you think that using data — by itself — makes a mailing feel personal, think again. How many times have you received a direct mail piece or email that used your name or “personalized” images, but was irrelevant to…
We all know first impressions are important, and that's why creating visually stunning packaging can set you apart from your competition. Here are eight reasons to invest in beautiful packaging Packaging plays a vital role in ensuring brand consistency Consumers…
In a world full of digital newsletters, could a customized magazine be a better choice? When you think about adding new channels to engage with your customers, starting a custom magazine is probably not high on the list. It may…
Are virtual cocktail hours still happening? While the restrictions are slowly being lifted, the appeal of the virtual happy hour remains. Especially among teams who aren’t in an office together, this camaraderie building event isn’t going anywhere. With that in…
No, seriously. New equipment is allowing for 3D varnish and foil for all run sizes, yes even those 50 invitations you’re doing for a wedding shower. We’re so excited about our newest piece of equipment, the MGI 3D Jet Varnish…
Have you ever wondered how using multiple channels impacts your results? A recent study from Demand Metric / PFL gives some insights. In this study, “2019 Multichannel Marketing Report,” which surveyed 579 marketers, researchers asked how many channels respondents were…
According to the 2015 USPS Household Study, 81% of recipients read or scan their mail daily. Because your postcard goes into the homes and hands of the campaign’s target audience, it’ creates and intimate connection that rivals competitive media outlets.…
Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become…
Powerful personalized print and digital campaigns start with great data. But data, by itself, is just that — data. For it to be useful, data has to be understood, analyzed, and organized in a way that marketers can use to…
In the marketing world, we regularly hear about print and digital marketing being used together. Digital and print media reinforce one another, so rather than seeing the two as competitors, marketers are encouraged to integrate them. However, integration doesn’t mean…